Designing SkinPetra - Beauty at Home
E-commerce Platform
E-commerce Platform
Project Type:
At Grow
Role:
Product Designer
Core technologies:
Figma
Country:
USA
Client Background
SkinPetra is a beauty and wellness brand dedicated to providing innovative, at-home skincare and hair removal solutions. Their range includes high-frequency therapy devices, IPL laser hair removers, and other premium products aimed at enhancing personal care. SkinPetra caters to a modern audience seeking convenience and efficacy in their self-care routines, with a strong emphasis on technology-backed solutions.
Challenge
SkinPetra sought to create an intuitive, visually appealing, and conversion-focused e-commerce platform to elevate its brand presence. The key challenges were:
- Brand Presentation: Establish a consistent and elegant design that highlights the brand’s premium product offerings.
- User Journey: Simplify the user journey to encourage browsing, adding to cart, and checkout without friction.
- Product Education: Communicate the technical benefits of SkinPetra’s products clearly and effectively, appealing to both tech-savvy and general audiences.
- Mobile Optimization: Design a mobile-first experience to cater to the increasing number of users shopping via mobile devices.
Solutions
- Modern Aesthetic: Leveraging clean layouts, a harmonious color palette, and impactful imagery, the website design reflects the brand’s innovative and professional identity.
- User-Centric Navigation: Implemented a clear navigation structure, with intuitive categorization of products and features like “You May Also Like” recommendations to boost cross-selling.
- Interactive Product Pages:
- Detailed sections for benefits, usage instructions, and FAQs.
- Reviews and testimonials for social proof.
- Visual aids such as diagrams, before-and-after images, and videos.
- Incentive-driven Design:
- A progress tracker for discounts and free shipping to enhance user engagement and encourage larger cart sizes.
- Responsive Design: Ensured seamless performance across all devices, focusing on mobile-first strategies to enhance accessibility.
What I Learned
This project was a journey of discovery and growth. I learned how to shape an e-commerce experience that feels intuitive and inviting, putting myself in the shoes of the users. Communicating the benefits of innovative products in a clear and approachable way was both challenging and rewarding. Designing with a mobile-first mindset opened my eyes to how small details can make a big difference for on-the-go users. Above all, collaborating with the client taught me the importance of listening, adapting, and finding creative solutions that truly resonate with people.
Final Pages
Web & Mobile version
