A Modern Italian Leather Brand
Project Type:
At Grow
Role:
Product Designer
Core technologies:
Figma
Country:
Europe
Client Background
Cherloi is an Italian-inspired luxury brand founded by artisan Azzura, blending timeless elegance with modern design. Cherloi specializes in creating high-quality leather goods for contemporary travelers, offering personalized products that emphasize artistry, durability, and sustainability. The brand’s mission is to deliver functionality and style, reflecting the craftsmanship of Italian artisans while remaining eco-conscious.
Challenge
Cherloi sought a digital presence that reflected its brand ethos while enhancing customer engagement and sales. The key challenges included:
- Visual Identity: Translating Cherloi’s artisanal roots and luxurious appeal into a modern, digital interface.
- Showcasing Personalization: Highlighting the brand’s unique personalization services, such as Trapunto monogramming, while maintaining a clean and intuitive design.
- Sustainability Messaging: Seamlessly integrating Cherloi’s eco-conscious philosophy into the website without overshadowing product details.
- User Experience: Simplifying the navigation and shopping process for a diverse audience, including first-time buyers and returning customers.
- Mobile Optimization: Designing a responsive website that offers a seamless experience across all devices.
Solutions
Elegant and Minimalistic Design:
- Developed a layout that balances white space with impactful imagery to reflect the brand’s sophistication.
- Used warm tones and subtle textures to evoke the tactile feel of leather products.
Enhanced Product Pages:
- Created detailed product pages featuring descriptions, materials, dimensions, and personalization options.
- Included interactive elements like “The Perfect Pairing” suggestions and customer reviews to drive conversions.
Personalization Showcase:
- Designed a dedicated personalization page that explains the brand’s unique options like Trapunto, Deboss, and Hand-Painted initials.
- Used engaging visuals and descriptions to convey the craftsmanship behind each method.
Storytelling Through Design:
- Developed an “About Us” section to share the brand’s Italian heritage, focus on sustainability, and vision for empowering women.
- Highlighted eco-friendly practices and ethical manufacturing in a dedicated “Bags for Better” section.
Seamless User Journey:
- Simplified navigation with clear categories for travel wallets, tech organizers, and more.
- Added intuitive features like a dynamic cart, filters, and quick-view options to enhance the shopping experience.
Mobile-First Approach:
- Optimized the design for mobile devices, ensuring responsive layouts and accessible features on smaller screens.
What I Learned
Final Pages
