Experiences with AutoMatch
Project Type:
Freelancer
Role:
Web Design, UI/UX Design
Core technologies:
Figma
Country:
United Arab Emirates
Client Background
AutoMatch is a UAE-based platform designed to connect users with professional car services effortlessly. With a mission to streamline vehicle maintenance, sales, and purchases, AutoMatch serves as a one-stop-shop for all automotive needs. From finding local garages and showrooms to selling cars online, AutoMatch aims to make car-related tasks more accessible and convenient for users.
Target Audience
AutoMatch primarily caters to:
Individuals: Car owners in the UAE and neighboring regions (e.g., KSA, Qatar, Bahrain, Kuwait, Oman) seeking reliable maintenance services, vehicle purchases, or sales.
Businesses: Garages, car dealerships, and service providers looking to showcase their offerings to a targeted audience.
Challenge
Fragmented Automotive Services: Users often faced challenges finding trustworthy local car services or dealers. The lack of a centralized platform led to inefficiencies in accessing information and making informed decisions.
User Experience Issues: Many existing platforms lacked user-friendly interfaces, making it difficult for users to locate services or navigate options.
Building Trust: Establishing credibility and attracting users to a relatively new platform in a competitive market required strategic design and features.
Personas
- Quickly find a reliable nanny to care for her two children.
- View verified profiles and make offers confidently.
- Avoid expensive agency fees.
- Spending hours browsing unreliable platforms.
- Concern about candidate trustworthiness.
- No centralized tools to communicate or manage candidates.
- Find stable, well-paying employment opportunities.
- Communicate directly with families and showcase her skills.
- Easily manage job offers and contracts.
- Limited access to job opportunities.
- Difficulty standing out on existing platforms.
- Lack of clear hiring procedures and contracts.
Solutions
Centralized Service Platform:
Developed a platform integrating vehicle identity checks, garage services, showroom listings, and auto dealer connections.
Included a user-friendly search function where users can filter by service type, location, and date to get tailored results.
Enhanced User Experience:
Designed an intuitive interface to simplify navigation.
Incorporated features like service ratings, detailed descriptions, and customer reviews (e.g., 4.3/5 rating based on over 9,300 reviews).
Created an easy-to-use form for users to request free quotes from local providers.
Exclusive Offers and Listings:
Highlighted discounted vehicles, such as the Peugeot 3008 SUV, with detailed specs and clear pricing to attract buyers.
Showcased official dealers and included links to their websites for transparency and up-to-date pricing information.
Marketing Opportunities:
Introduced ad spaces for businesses to promote their services to a targeted audience.
Offered blogs and expert tips to engage users with valuable content.
Streamlined Car Sales:
Added a feature for users to sell their cars online with no hidden fees and a straightforward 5% commission structure.
Localized Support:
Provided dedicated email and phone support to address both user and business needs efficiently.
