Kadama - Web App:

Creating a Trusted Platform for Household Services from Scratch

Finding nannies and maids, featuring subscription plans for access to profiles, management tools for shortlisting candidates, etc.

It aims to streamline the hiring process, providing resources for interviewing and training without agency fees.

Project type:

Freelance

My role:

Product Designer

Tools:

Figma, Miro, Canva(For Logo)

Timeline:

3-4 weeks

For the Kadama project, my primary focus was on designing a clean and user-friendly website and Mobile App that aligns with the brand’s vision and enhances the user experience.
In addition to the web design, I also contributed to shaping the visual identity by:

Discovering the logo concept using Canva, which was approved immediately by the client for its simplicity and effectiveness.
Selecting the color palette, with yellow as the primary color to reflect positivity, energy, and innovation while helping the brand stand out visually.

This combination of web design and visual identity ensured a cohesive and impactful digital presence for Kadama.

What was the challenge?

The challenge was to create a streamlined, user-friendly web platform (Kadama) to help families hire nannies and maids without the need for traditional agencies. Existing systems often lack ease of use, transparency, or fail to provide flexible management tools for both job seekers and employers.

What problem were I trying to solve?

Simplify the process of finding and hiring nannies/maids through a digital platform.
Eliminate high costs and inefficiencies associated with agency fees.
Provide a trusted space for families to shortlist, interview, and communicate with nannies.
Create a professional and transparent process with legal contracts and verifications.

Who were the primary users and what were their pain points?

1. Families/Employers:

Pain Points:

Difficulty in finding reliable and verified candidates.
Lack of tools to manage shortlists, reviews, and offers.
Expensive agency fees and a lengthy hiring process.

Need:

A reliable and affordable system to view profiles, shortlist nannies, and generate contracts.

I Need Caregiver

2. Nannies/Maids:

Pain Points:

Limited access to job opportunities.
Unclear or complex hiring procedures.

Need:

A simple and effective way to showcase their skills, accept offers, and negotiate contracts.

I Want a Care Job

Personas

Persona 1 :

Emma Wilson(Family/Employer)

Age :

Occupation :

Working professional (full-time job)

Goals :

Pain Points :

Persona 2 :

Jenna Lopez (Nanny/Job Seeker)

Age :

Occupation :

Experienced live-in nanny

Goals :

Pain Points :

Description of the objectives of the project:

Build an efficient web platform to connect families/employers with nannies/maids etc seamlessly.
Provide a tiered subscription system (Free, Pro, Premium) to offer varying levels of access and functionality.
Integrate user-friendly features such as filters, shortlists, messaging tools, and draft contracts.
Ensure a secure and transparent process with user verification and legal contract generation.
Create an intuitive experience using templates, ready components, and modern UI/UX standards.

Measurable outcomes I aimed to achieve:

User Engagement: Increase the number of families and nannies registered on the platform.
Efficiency: Reduce the time taken to find, shortlist, and hire a nanny.
Transparency: Ensure 100% verification of Premium users with Emirates ID/Passport.
User Satisfaction: Provide seamless navigation with features like messaging, filters, and personal shortlists.
Conversion Rates: Encourage upgrades to Pro/Premium plans through a clear value proposition.